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     KEYZINE: An e-zine for LEADERS:
   ABOUT THE PEOPLE PART OF BUSINESS
             Volume 79, October 2007
  Publisher: © Key Associates, 2007
              ISSN # 1545-8873
           http://www.mkkey.com/

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This Issue: "Employee Engagement"

Contents:

 

"The leadership challenge of the 21st century is to achieve 
outstanding and sustainable business results by creating conditions 
for employee engagement that bring forth the vast untapped 
human potential in organizations--the competitive advantage 
of our time."
                              
- Tom Heuerman, Ph.D.

 

"What management needs to do to motivate people is 
to stop de-motivating them.”
                                       - W. Edwards Deming

"With every pair of hands you hire, you get a free brain."
                             
- Ken Blanchard & Mark Miller

"Employee engagement is a concept that is generally viewed 
as managing discretionary effort, that is, when employees
have choices, they will act in a way that furthers their 
organization's interests. An engaged employee is a person 
who is fully involved in, and enthusiastic about, his or her work."
                             
- Wikipedia.org

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WHAT'S HOT IN LEADERSHIP
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FULL ATTENTION TO ENGAGEMENT IN WORK.

GIVING PEOPLE MEANINGFUL WORK TO DO.

REPLACING "INVITATION" TO  PARTICIPATE 
WITH "EXPECTATION."
*

PROVIDING SIGNIFICANT  RECOGNITION.

IMAGINING BETTER FUTURES AND HIGHER 
QUALITY OF WORK LIFE.

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MAINTAINING YOURSELF AS A LEADER
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Estimates are that there are over 22 million workers
in the U.S. alone, who are extremely negative or
"actively disengaged."  This costs the economy 
between $250 and $350 billion per year in lost 
productivity.  If you add injury, illness, absences, 
and fraud, the cost could surpass $1 trillion per 
year or 10% of the GDP.  And these are only the 
"actively disengaged, "-- excluding the "not engaged" 
(Rath & Clifton, 2004).  What are you doing to encourage 
this disconnect? 

Gratuitous attempts can be made to raise morale 
or curb negativity.   But it is only through people's 
full engagement with their work that quality, 
job satisfaction, and financial success can be achieved. 
 
Read on...

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FREQUENTLY ASKED QUESTIONS
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Why should we worry about engagement?

Gallup data reported in Wagner & Harder (2006) 
and Krueger & Killman (2006) show that engaged 
employees are more productive, profitable, and innovative, 
miss less work, stay longer with their company, provide 
better customer service, steal less from their employers, 
and have fewer accidents than less engaged employees.  
Highly engaged employees outperform their disengaged 
counterparts by a whopping 20 – 28 percentage points
More engaged organizations out-perform the earnings-
per-share of their non-engaged competitors by 18%.

Disengaged employees pull an organization down, 
and you, with it.  They act out their discontent and sow 
the seeds of negativity.  They undermine the work of others.  
They are not just indifferent; they are destructive.  
They scare off customers, they wreck quality, and 
they poison other employees.   It doesn't take many 
bad apples to spoil the barrel.

 

How do you turn disengaged employees into engaged contributors?

I attended a leadership conference recently (Vermont Oxford Network's 
semi-annual meeting in Cambridge Mass., October 12, 2007), where 
Tim Porter-O'Grady* captured our minds with a fresh message:  
"Build expectation, not invitation" for empowerment and accountability.  
He gave us these thoughts:
*  Participation is a prerequisite of membership in the organizational 
community.  
*  Be clear about expectations (if there is an exception or option, 
the option is the rule).  There is no accountability if there is no 
consequence, whether reward or deficit.  
*  Define the rules of engagement--i.e., this is how we will conduct ourselves.  
*  Define what is aggressive vs. assertive.   
*  Use the transformative nature of energy--negative energy is energy. 
*  Structure participation.  Find something helpful the disengaged can do, 
while you are making positive changes.  

This message of expectation continually echoed through the conference, 
as a happily discovered insight.

 

What leader behaviors build engagement and commitment?

Ayers (2006) says that the focus on increasing engagement 
has failed because leaders think engagement can be bought 
through bonuses, benefits, and share options. The cure for the
cancer of disengagement is for leaders to look in the mirror 
at the leadership they provide.

Employees who are not-engaged tend to feel that their
contributions are being overlooked, and their potential 
is not being tapped. They do the minimum required because 
they don't believe anyone cares.

Leaders need to focus on the skills, talents, and knowledge 
required in the job role, and how each person uniquely contributes 
to the overall mission.  Take time to dialogue about an employee's 
strengths and how they can make a difference.  Then provide 
recognition, acknowledgement, and the freedom to do what 
they do well.

The other way that people become connected to an organization is 
through relationships
Employees who feel disconnected emotionally 
from their coworkers and supervisor do not feel committed 
to their work.
  So an additional strong emphasis needs to be on
relationship-building.

 

On the whole, leaders can:

- give people meaningful work to do, and provide the resources to do it
- appreciate others, offering meaningful recognition and reward
- listen
- provide worthwhile growth opportunities (make staff employable)
- distribute decision-making and power to the local point-of-service
- lead with vision, value, mission (alignment)
- be clear about expectations of accountability
- provide feedback and guidance
- define the rules of engagement
- encourage team development
- be optimistic and think win-win 
- act with integrity, telling the truth


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EDUCATIONAL OPPORTUNITIES
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Essential reading on employee engagement, with numerous links
http://www.management-issues.com/2006%2F5%2F25%2Fengagement%2F95950-4687.asp

Expectations, clarification, and measurement
http://www.leadershipadvantage.com/employeeEngagement.shtml

Review of current research on employee engagement
http://www.conferenceboard.ca/documents.asp?rnext=1831

E-zine articles on engagement
http://ezinearticles.com/?Increasing-Employee-Retention-Through-Employee-Engagement&id=10575

Key Associates offers a course on the engagement skills required of leaders 
http://www.mkkey.com/courses2/LeadershipCourse.htm


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OTHER USEFUL WEBSITES 
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Free download on how to improve employee engagement
http://www.melcrum.com/offer/ee/landing/?gclid=CPmryaPOto8CFQZcgQod6lgLXA

Employee engagement survey tools
http://www.qmrinc.com/Home/index.html?gclid=CNrYi5rSto8CFUtyOAod_Tw1dQ
http://www.people-metrics.com/home/practices/ee_index.htm?gclid=CLfKr7jSto8CFQwWgQodZgLkWw

12 questions that correlate with job performance
http://www.workforce.com/section/09/article/23/53/40.html

Former Keyzines on related topics:
Volume 15, June 2002 - Motivation
Volume 16, July 2002 - Dealing with Difficult People
Volume 18, September 2002 - Organizational Culture
Volume 31, October 2003 - Optimism
Volume 38, May 2004 - Cynicism


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ARTICLES/PUBLICATIONS                              
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Ayers, Keith.  Engagement Is Not Enough.  
Advantage Media Group, 2006.

Bardwick, Judith M.  One Foot Out the Door: 
How to Combat the Psychological Recession 
That's Alienating Employees and Hurting 
American Business.
  AMACOM, 2007.

Heskett, James L., W. Earl Sasser, & Joe Wheeler.  
The Science of Delight: How to Build Organizations 
That Win Through Customer and Employee Engagement.
  
Harvard Business School Press, 2008 (not yet released).

Heuerman, Tom.  Leadership for Sustainability.  
Pamphlet 108, January, 2007.  http://www.aMoreNaturalWay.com 

Krueger, Jerry & Emily Killman.  "Who's Driving 
Innovation at Your Company?"  Gallup Management Journal
September 14, 2006.  http://gmj.gallup.com 

* Malloch, Kathy & Tim Porter-O'Grady.  The Quantum Leader. 
 
Jones & Bartlett, 2005.

McCoy, Thomas J.  Creating an "Open Book" Organization: 
Where Employees Think & Act Like Business Partners.
  AMACOM, 1996.

* Porter-O'Grady, Tim.  Identifying 21st Century Practices for Leadership.  
Presentation to the leaders within Vermont Oxford Network's 
semi-annual meeting in Cambridge Mass., October 12, 2007.

Rath, Tom & Donald Clifton.  How Full is Your 
Bucket?
 
NY: Gallup Press, 2004.

Smye, John.  The CEO Chief Engagement Officer: 
Turning Hierarchy Upside Down to Drive Performance.
  
Gower, 2007.

Swindall, Clint.  Engaged Leadership: Building 
a Culture to Overcome Employee Disengagement.
Wiley, 2007.

Townsend, Patricia & Joan E. Gebhardt.  The Executive 
Guide to Understanding and Implementing Employee 
Engagement Programs: Expand Production Capacity, 
Increase Revenue, and Save Jobs.
   American Society 
for Quality, 2007.

Wagner, Rodd & James K. Harter.  12: The Elements 
of Great Managing.
 
Gallup, 2006.